Sunday, August 7, 2011

Desert MasterChef finale amid programming backlash

THEY poured more big bucks and big names into this year's MasterChef series than you could poke a stick blender at, but it wasn't enough to stop the show recording its worst finale ratings result in three years.
Confetti wasn't the only thing falling last night with viewer numbers plunging to 2.568 million - down 35.2 per cent from last year's final show.
Winner Kate Bracks' showdown with Michael Weldon was expected to top the 3.96 million who watched Adam Liaw take the crown in 2010 and the 3.72 million who saw Julie Goodwin win in 2009.
But the result fell well short of the mark with the evening's contest MasterChef Australia: Finale Night averaging just 2.334 million. Then Channel 10 asked viewers to sit through an entire episode of new reality show The Renovators before announcing the winner.
The DIY reality show recorded its biggest audience to date (1.269 million), but many viewers who were upset at the scheduling tactic switched over to Nine to watch The Block, which sat in third place at 1.82 million.

This is a trick Ten has used before and it certainly did get an additional 300,000 viewers to see the struggling renovation reality show, but has it backfired?

The third series of MasterChef Australia was decided last night with Bracks outperforming Adelaide film projectionist Michael Weldon to take out the title thanks to her version of a carrot sorbet snowman from Copenhagen's famed Noma restaurant, considered the world's best restaurant.

Bracks will receive $100,000 and a cookbook deal for the win, while Weldon gets a trainee placement at one of judge Gary Mehigan's Melbourne restaurants along with $10,000.

The test will be tonight’s episode of The Renovators, which will now be scheduled in the MasterChef timeslot of 7.30pm.

Sunday All People Top 20
1 Masterchef Australia - The Winner Announced Ten 2,659,000
2 Masterchef Australia - Finale Night Ten 2,329,000
3 The Block - Room Winner Revealed Nine 1,820,000
4 Masterchef Australia Ten 1,810,000
5 Seven News Seven 1,618,000
6 Nine News Nine 1,515,000
7 The Block Nine 1,433,000
8 The Renovators Ten 1,254,000
9 60 Minutes Nine 1,203,000
10 Sunday Night Seven 1,148,000
11 Midsomer Murders ABC1 1,106,000
12 Grand Designs ABC1 951,000
13 Great Migrations Seven 794,000
14 Bones Seven 751,000
15 ABC News ABC1 661,000
16 The Gruen Pitch Encore ABC1 628,000
17 Castle (R) Seven 571,000
18 Tropic Thunder (R) Ten 471,000
19 Seven’s AFL: Rnd 20: Hawthorn Vs North Melbourne Seven 452,000
20 Nine’s Sunday Football Nine 441,000

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